CREATING A TITLE FOR YOUR PODCAST EPISODE
Your podcast title is the first thing that will entice your audience. Your titles should be clear, concise, and catchy. Name-dropping always helps as well, even if the person being named isn't featured in the episode. Using clickbait sometimes helps bring in a new audience. Make sure the wording of the title is relevant to the episode, you may even use a quote that was said by someone on the pod that had everyone in disarray.
1 - MAKE IT CATCHY
The biggest mistake when it comes to naming your episodes is to call them “Episode 1”, “Episode 2”, and so on. Nobody’s going to know what to expect before they listen. The whole point of a podcast is that people listen to it, so give them a reason to click on one of your episodes. Make it clear what people will get from the show, you just need to make sure that you are delivering in the episode what you promised in the title.
2 - SEARCH OPTIMISATION
Your episode titles should be optimised for search. Make it as clear as possible in your episode titles that this is exactly what your audience is looking for. Remember, it's not “clickbait” if you're delivering on your promise in the episode itself. The use of keywords in your podcast can be a very effective way to increase your SEO. However, try to be mindful of ‘keyword stuffing’. The overuse of keywords can actually be ineffective and get pulled up by search engines for potential spam.
3 - Test your titles
There's no need to guess how effective your titles are in the long run. Looking over your stats will show you at a glance how many people are hitting play on or downloading each episode. You can compare episodes with others released in the same period and look for patterns. Check to see if certain types of titles perform better than others.
Naming your podcast title can leave you having a mental block, struggling to come up with ideas that work. Taking these points into consideration can help to give you some structure when coming up with your episode titles.
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