5 REASONS WHY YOU SHOULD START VIDEO PODCASTING
1 - VISUALLY PLEASING
Humans are visual creatures. 30% of our brain is devoted to our eyes. And we particularly love faces. As much as we like podcasts, there are plenty of people who prefer to consume video content.
This should come as no surprise, YouTube is the second largest social media platform. By adding a video element to your podcast, you gain access to a massive audience of potential fans.
2 - SUITED FOR SOCIALS
Ever notice that all the videos on social media are set to autoplay, but without sound? That’s because social media platforms are optimized for video, but not audio. The audio is muted by default. Adding video to your podcast makes it a bit more engaging for social media users when they come across it in their feed. Yes, you can post audio clips to social media, but they aren’t immediately engaging like videos.
3 - FAMILIARITY
By consistently translating your show to video, your audience will become familiar with your face. Which means they might come to prefer you as host to others they can’t see. You’re creating a connection with your audience by making them familiar with your appearance. This grants you a sizable advantage over your fellow podcasters who are not putting their face on video.
4. WIDER AUDIENCE
There’s no doubt podcasts are growing in popularity. But let’s be real: YouTube is absolutely gigantic. By Google’s own estimates, over 1.9 billion people log into YouTube every month. That’s roughly 30% of everyone who uses the Internet. (Or so Google says). In short, YouTube could be rocket fuel for growing your audience.
5 - LITTLE EXTRA WORK
In terms of time and labor, there’s not much difference between creating a podcast and creating a video podcast. You can add a video element with just a few extra steps and minor expenses.
Here at @londonpodcaststudios we provide an AFFORDABLE podcast studio in London with memberships options and experienced engineers on-site to help you get the best out of your podcast audio. With 4 hours’ worth of recording secured, all you have to worry about is producing QUALITY content every month.
Contact us for a FREE demo of our space by filling in our enquiry form here 📩