HOW TO MAKE MONEY FROM PODCASTING: PART I

1 - YOUTUBE

An easy way to squeeze some cash out of what you’ve already created is to publish your podcasts to YouTube as videos. This is a quick process. All you have to do is enable monetisation in your account settings. You don’t have to do a lot of video editing. Just add a single image to your episode recording and instead of simply uploading your entire recording, break it into consumable chunks that lasts 3 - 5 minutes.

2 - KNOW YOUR CRAFT

Establish yourself as an expert in your niche. Doing a weekly podcast can get you in front of people who might not have been able to find you previously. People get job offers from their podcast, sign up coaching clients and get contract work. If you know your stuff and you’re sharing tips and information, you’ll be surprised at how many opportunities will come through your door because people like your approach and can get a sense of you before they’ve even met you.

3 - PAID MEMBERSHIP

You may find more listeners are willing to support the show because they’re receiving either a physical product or exclusive episodes for their contribution.

Listeners can pay to access exclusive content, private Facebook groups, or podcast merchandise. The best way to get this started is to create a Patreon account. It’s well-respected and simple to use. You can use their default settings or create your own system of levels and rewards for donors.

4. AFFILIATE MARKETING

Sponsorship is the most common way to monetise a podcast, you just have to set up a deal with a sponsor. Sponsorships pay more depending on how many people listen to your show. As the number of people who listen increases, so will your revenue.

We would only advise doing this with products or services you’ve tried yourself because if you endorse something that’s not high-quality, it will erode the trust your audience has in your recommendations. And that trust is what you rely on when it comes to generating revenue from your show.

5 - GET BOOKED FOR SPEAKING GIGS

Having a podcast is a great way to show people your style behind the mic. Instead of contacting event organisers and trying to get your personality across in an email, you can send audio of your show so they’ll get an immediate sense of you as a host.

This is another benefit of establishing yourself as an expert in your field and can be a great way to generate revenue because speaking gigs usually pay really well.

Here at @londonpodcaststudios we provide AFFORDABLE memberships with experienced engineers on site to help you get the best out of your podcast audio. With 4 hours worth of recording secured, all you have to worry about is producing QUALITY content every month.

Contact us for a FREE demo of our space by filling in our enquiry form here 📩